Street Research, Rio de Janeiro

Whilst working for Sikana, my main purpose was to understand the most desired skills in Rio de Janeiro. During a week long research, visiting different neighbourhoods of Rio, I have asked people to respond to one question: What do you think you need to learn in order to change your life for the better? To challenge the preconceived idea that ‘people generally don’t know their educational motivations’ I have asked residents to fill in cards that read ‘To change my life for the better, I need to learn…’ At the end, yoga, meditation and learning languages were the most desired skills.

To change my life for the better, I need to learn